Digital Marketing Specialist

Location: Noida

Employment Type: Full-time

Experience Required: 4+ years

Notice Period: Immediate joiners preferred (within 30 days)

Job Description:

The Digital Marketing Manager will plan and execute digital marketing campaigns across various channels including SEO, SEM, email, and social media. You will manage and optimize ad campaigns on platforms like Google Ads and Facebook Ads, analyze campaign performance, conduct keyword research, and implement SEO best practices. The role also involves monitoring website analytics, collaborating with creative teams for content creation, staying updated with digital marketing trends, and ensuring alignment with brand guidelines and objectives.

Key Responsibilities:

• Plan and execute digital marketing campaigns across channels like SEO, SEM, email, and social media.
• Manage and optimize ad campaigns on platforms like Google Ads and Facebook Ads.
• Analyze campaign performance and generate reports.
• Conduct keyword research and implement SEO best practices.
• Monitor website analytics and identify areas for improvement.
• Collaborate with creative teams for content creation.
• Stay updated with digital marketing trends and tools.
• Ensure campaigns align with brand guidelines and objectives.

Required Skills & Qualifications:

• Strong knowledge of SEO, SEM, and PPC strategies.
• Proficiency in tools like Google Analytics, Google Ads, and Facebook Ads Manager.
• Understanding of email marketing platforms like Mailchimp or HubSpot.
• Familiarity with A/B testing and CRO techniques.
• Preferred: Certifications in Google Ads, Facebook Blueprint, or HubSpot.
• Experience in managing marketing budgets.
• Basic understanding of HTML and CSS.

Key Competencies:

• Strong analytical and decision-making skills.
• Creativity and an eye for detail.
• Excellent communication and collaboration abilities.
• Ability to manage multiple campaigns simultaneously.
• Proactive and results-driven mindset.