Content Strategist

Location: Noida

Employment Type: Full-time

Experience Required: 4+ years

Notice Period: Immediate joiners preferred (within 30 days)

Job Description:

The Content Strategist will develop and implement content strategies that align with business goals. You will conduct audience research, create and manage content calendars, and collaborate with writers, designers, and marketing teams to produce engaging content. The role involves optimizing content for SEO and user engagement, tracking content performance, and making data-driven adjustments. You will also research industry trends, generate innovative content ideas, and ensure consistency in brand voice and messaging across all platforms.

Key Responsibilities:

• Develop and implement content strategies aligned with business goals.
• Conduct audience research to understand content needs.
• Create and manage content calendars.
• Collaborate with writers, designers, and marketing teams to produce engaging content.
• Optimize content for SEO and user engagement.
• Track content performance and make data-driven adjustments.
• Research industry trends to generate innovative content ideas.
• Ensure consistency in brand voice and messaging across platforms.

Required Skills & Qualifications:

• Strong writing and editing skills.
• Proficiency in content management systems (CMS) like WordPress or Drupal.
• Knowledge of SEO and content optimization techniques.
• Experience with social media platforms and analytics tools.
• Familiarity with tools like Google Analytics, SEMrush, or Ahrefs.
• Preferred: Background in journalism, marketing, or communications.
• Understanding of user experience (UX) principles.

Key Competencies:

• Creativity and storytelling ability.
• Strong organizational and time management skills.
• Excellent communication and team collaboration.
• Ability to adapt to changing trends and priorities.
• Attention to detail and commitment to quality.