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BizBrolly 10 Apr 2016

Netflix in India: What’s in it for you?

With Netflix launching in India earlier last week, the entire country went into a frenzy. But how many really do understand it? BizBrolly simplifies the Netflix story for you.
So, what is Netflix?
Netflix is an Internet-based video streaming service that is available across your personal devices. You can stream content on your desktop/PC, smartphone and tablet, PlayStation console and others. All one needs is a stable Internet connection and a Netflix sign-in account. Based on the type of plan you choose, the service will allow you to stream the content on one, two and up to four devices simultaneously.
And, why is it that it’s a big deal?
Netflix is popular for its award-winning content. It is known for its original series including Marvel’s Daredevil and Marvel’s Jessica Jones, Narcos, Sense8, Grace and Frankie, and Marco Polo, as well as a catalogue of licensed TV shows and movies. In 2016, the company plans to release 31 new and returning original series, two dozen original feature films and documentaries, a wide range of stand-up comedy specials and 30 original kids’ series – available at the same time to members everywhere.
What you will get from it in India?
While the company hopes and wants to bring its entire catalogue of content to viewers in India, licensing factors would determine whether or not a particular show will be coming to the country. Popular shows like Narcos and Orange is the New Black have arrived, while House of Cards has hit a licensing roadblock. At the same time, the company is also offering Bollywood content — movies — but those looking for regional content will be disappointed for now.
It’s perhaps too early to comment how that would go down with authorities and content watchdogs though. That said, during signup you have to specify if you are above 18. Everything will be rated and there’s a child lock option available.
Finally, how you can use Netflix?
One must login and create their account. Choose the kind of plan you want and you’re good to go. You will need a credit card to make your transaction. While the Basic plan lets you watch content on just the one device, the Standard and Premium plans let you watch content simultaneously on two and four screens respectively. HD and Ultra HD content too is available.
The speed of buffering and quality of content will depend on your Internet speed, of course.
If you don’t use Netflix, what are your options?
Hotstar, Spuul, BigFlix, Hooq and BoxTV are some of your other video streaming options. However, none offer a comprehensive catalogue of content comparable to what Netflix does. So, as they popularly say, ‘Netflix and Chill.’

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