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BizBrolly 04 Apr 2016

Managing Client and Team during Crisis

Every organisation is vulnerable to crises. It is inevitable.
In the trending business environments that offers start-ups to thrive, it is therefore pertinent to raise this self-evaluating question of what will we do when crisis hits our ship? If you are unprepared, you will sink and incur more damages than you can fathom.
This is perhaps how your entire system will be affect—

  • Operational response will break down.
  • Stakeholders will not know what is happening and quickly become confused, angry, and negatively reactive.
  • The organization will be perceived as inept, at best, and criminally negligent, at worst.
  • The length of time required to bring full resolution to the issue will be extended, often dramatically.

What happens at most times is that senior leadership fails to understand the importance of a sincere and clear crisis communication that responds to each of your company’s stakeholder through different channels.
Crisis Management 101 perhaps trains every senior leaders to avoid crisis, however, we don’t live in a utopian world. In a case where you find yourself fire-fighting to cease damages—some quick heads ups on how to save that sinking ship, figuratively, of course!

  • Assess the Situation
  • Identify the Key Messages you wish to convey about the challenges that you face
  • Reassure your client with your crisis management strategy
  • Motivate your team to bridge the gap in times of need
  • Reiterate your belief and share your action plan to exit crisis

Your client is the fuel that runs the engines of the business running, and your team is the backbone for the functionality of your business. Embody the trust you relay in both of them in times of crisis and you are sure to rise above it better than you would imagine.

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