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Vernacular Apps:- Breaking the Language Barriers


We’re now moving towards transformation by growth and advancement in every sphere of technology. Today, Vernacular Mobile Apps have evolved as the latest competition object for IT technology giants. With reference to India, the country is known for its diversity in languages, dialects, food, culture, etc. Meanwhile, implementation of vernacular apps will boost ease of communication, transfer, and access to information, social sharing, entertainment, etc.

As per the recent study, it was found that vernacular mobile apps are most popular among smartphone/internet users. Let’s take the examples of Helo, Vigo Video and TikTok, where these apps have succeed to manage millions of downloads on the Google Play Store and Apple store. In Facebook, WhatsApp and Instagram, these mobile apps are doing wonders, by not only connecting users but also empowering them. These applications stay away from competition, and try to deliver the best product experience.

According to a study smartphone users expected to be 859 million by 2022, as growing by CAGR – 12.9 %. And it’s a good sign for mobile app development company, and the emergence of vernacular apps will create a competition zone for them.  As per another study, it was revealed that 250 million people were engaged in publishing content in local languages which more as compared to English. In short, these apps are the sensation of this era.

What is Vernacular App

Vernacular Mobile Apps refer to the applications which are available in different sets of languages and aim to empower users for ease of communication, transfer, and access of information, social sharing, entertainment, celebrity news, and trending topics, etc. In the context of Indian languages, these mobile apps are available in Hindi, Gujrati, Rajasthani, Marathi, Tamil, Telugu, Malayalam, Punjabi, Assamese, Oriya, Bengali, Kannada,  Bhojpuri and Haryanvi.

DailyHunt, ShareChat, Roposo, Clip App, Samosa labs, Vocal, Bumble Date, Bumble BFF and Bumble Bizz, etc. are few examples of vernacular mobile apps. Let’s go in brief about the objective of these apps.

Daily Hunt

Daily hunt is one of the well-known news and local language content platform where users can avail approx, 1,00,000 new articles in 14 vernacular languages. Daily hunt allows you to advertise on their platform, that helps marketers to target the perfect audience for their business.

Share Chat

Share Chat is just similar to other social networking platforms like facebook, twitter etc. as it allows users to share their content including videos, posts, images etc. Also, this helps in finding trending topics. ShareChat also allows users to interact with several Indian languages such as Hindi, Tamil, Telugu, Malayalam, Marathi etc.

Bumble

Bumble is one of its first kind of app allows users dating, networking, or meeting friends online. Users can find this mobile application on Google Play Store and the Apple Store.  The app allows more independence to women- where they can make the first move. Its exclusive features & insertion of Hindi, Hinglish, and English languages make it more popular among the native users.

As we have seen above three examples, but still there is more curiosity about knowing what the Indian IT companies are thinking or doing amidst vernacular app revolution. Now it’s time to find out more about them.

Vernacular App Development Company in India

The huge success of Vernacular Apps has turned the table by attracting mobile app development company to bring more apps for local language users.  According to the Managing Director and Founder of a leading Mobile App Development Company, vernacular apps have the potential to engage India’s multicultural, diverse and multilingual population. Where funding would lead to more strength to business and technology infrastructure. Not even the world’s leading companies but also Indian IT companies are trying hard to attract smartphone users by vernacular app development. Presence of millions of smartphone users in India can drive a successful business for everyone – where it’s much easier to connect with local users/customers by vernacular app approach. It makes communication and transfer of information much simpler as well as speedy.

In a discussion with top business strategists & planners, they believe that native language users are out of the mainstream because they’re unable to use English-centered mobile or web application. It impacts our marketing strategy, goals, and lead to failure of the business. We feel helpless while approaching by Digital marketing techniques where English language dominant. In India, there are 22 major languages written in 13 different scripts and approximately 720 dialects.  Therefore it’s required to move with changes by bringing native users to close with us. We’re continuously working over the news, social-networking, food, travel, e-commerce, healthcare domains especially in native languages i.e Marathi, Hindi, Malayalam, Tamil, Telugu, Gujrati etc.

Among the mobile app development company in Noida, BizBrolly is known for its website & mobile app development services across any part of the globe. The companies are more focussed on elevating the comfort zone of native language users while using the mobile app. The companies are also introducing more attractive features to enhance seamless user-experience. Diversity and depth of user-generated content are two main factors which are playing a vital role to contribute great business value to any of them (ref. To vernacular app) platform. Now it’s time to turn into a new battle-ground for IT tech. Giants. Now the vernacular app development company is willing to take advantage of this native language zone. As we’ve discussed, how many native users are using smartphones across various parts of India, and how this could be beneficial as per business perspective.

Impact of Vernacular Content on Digital Marketing Strategy

Now let’s explore more about, how vernacular content can make differences and do magic while planning for digital marketing strategy.  If you know the native language but not comfortable with English, still you’re in the game and able to promote your business over digital media channels.. In the country about 130 million people speak English, therefore there is a great opportunity for you to get involved in native language promotions.

After the smartphone revolution, the presence of non-english speaking audience has increased many folds over the internet. So aspiring vernacular language speakers can be good digital marketers. If you have to capture this group of the audience than it’s better to try vernacular language rather English. The business would touch new height if you succeed to provide relevant information by their own speaking languages.

As per SEO, Google keyword planner, and Google Adword point of view vernacular languages are very helpful.



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