We are surrounded by fancy and innovative Android App Development in 2022, whether we want to book a cab or order food. Given the benefits and convenience of apps, the majority of consumer-oriented industries have begun developing their own apps in order to increase conversions. Today’s topic is mobile app onboarding practices. Most of you have probably heard of this term before, but some of you may be unfamiliar with it. Let’s start learning more about it.
Mobile app onboarding is the process of teaching users about the app and its features.
It is a walkthrough process that teaches users how to interact with the app and understand its functionality. This process involves multiple screens that guide the user through the app interface. Typically, these onboarding screens serve three primary functions: informing users about the app’s practical functions and benefits, allowing users to register on the app via a login option, and gathering useful profile data from users to offer personalized notifications later on.
You can use Progressive Onboarding to display new information on the app screen as the user navigates through the app. It is a step-by-step procedure that guides and encourages users to take the appropriate actions.
With a function-oriented approach, Onboarding focuses on app functionality and explains how to use the app to users. With this approach, you can ensure that users demonstrate the app’s common and rudimentary actions to your users.
This method is useful for demonstrating the app’s benefits to your users. The primary goal of this strategy is to increase app conversions. This helps to describe the functions of apps without going into detail about how to use them.
Now that you understand what mobile app onboarding is and the various types, let’s look at some of its advantages.
Nobody wants their app to sit in a user’s phone for months or years without being used. In such cases, Mobile App Development onboarding comes in handy to ensure that your app has active users. The first user interaction is always crucial in determining whether or not the user will use the app again. As a result, it is critical to provide them with the best onboarding experience possible. Educating your users on how to use the app and its features will make it easier for them to navigate. Your users will have a good understanding of why they should use your app and how to use it effectively.
In general, it takes time for users to become acquainted with the app. Most of the time, they become unfamiliar with the features that can maximize conversions. An onboarding process will aid in resolving this issue.
The onboarding process is critical for making your app a favorite among your users. With the onboarding process, you provide your app’s insights and then direct them to its features and functions. As a result, users are more likely to stick with the app, and your app retention rates improve.
It is a common misconception that showing all of your features will convert all of your users. However, it is always advantageous to highlight the best features to your users in order to encourage them to use your app. It is also critical to emphasize your app’s value proposition. Rather than simply listing the features, you can begin by explaining what the user will gain from using this app. This will encourage them to use the app and reassure them that it is beneficial. After that, you can proceed by showing them the app’s features and functionalities that will help them complete the tasks.
It makes no sense to collect irrelevant information from your app’s users while they are using it. You should always request only relevant and critical information. According to the research, approximately 60% of users do not install or uninstall the app if they believe it requests too much personal information. Aside from that, it is critical not to bombard them with questions and to keep them as specific as possible. You can always use this to increase app user engagement.
An extensive and time-consuming user onboarding process may overwhelm your users, causing them to abandon your app. As a result, you should avoid both text-heavy explanations and screen forays. You can use the progressive onboarding method and screenshots to convey the correct message. On each screen, only one feature should be introduced. Coach marks can also be used to help your users understand how the app works. You can improve this experience by placing the tutorial and making the overall user experience more gamified.
Nobody wants to spend their entire day onboarding; therefore, the login process must be kept as brief as possible. You can save time by providing multiple login options, such as Google or Facebook. This will also reduce the significant friction introduced in the overall user onboarding process by the signup mandate.
Asking permission is an important aspect of business ethics, especially when collecting user data. If your app requires access to a camera or a microphone, you must first obtain permission. If the user believes in your app, he will agree. Users are more likely to accept permissions if they know what they will do with them.
One of the best mobile app onboarding practices is to promote the app content preview. Because the signup option can act as a barrier between your app and the user, it is always preferable to provide the user with access to the features before asking them to sign up. If you have an online shopping app, you can let users browse the products on your website and then prompt them to log in later to complete the purchase.
Empty states are the screens that appear when the users have done nothing. You can make use of these empty states by filling them with useful content. You will have the opportunity to guide and encourage users to take action.
Instead of guiding customers through the app, you can provide them with progressive visual cues. You can strategically place these hints in your app where your users might get stuck while exploring it. This way, you can avoid lengthy instructions and save users’ time.
You can use the Onboarding opportunity to provide personalized service to your customers. Most popular apps tailor their content to the user’s preferences. Many services, such as Spotify and Amazon, provide personalized notifications or suggestions based on user behavior and data.
Success states, like empty states, can help you keep your users engaged with your app. This can help the user form a favorable opinion of your app. Success states are the popups or screens that appear after completing a task. This can include popups with animations or emoticons congratulating the user on accomplishing something for the first time in the app.